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How to Identify Target Audience for Your Mobile App

Marketing & Monetization
6 min read
Definening Target Audience for Your Mobile App

Mobile apps designed for everyone eventually become unnecessary to anyone. At the same time, niche products stand a better chance of success. Consequently, you have to first know well enough the audience you develop your product for, especially when you want to target a highly competitive market.

In this article, I am going to tell you why you need to know who your mobile app’s target audience is and share some tips on how to survey the market, create a user persona, and get a clear idea of your product’s target audience.

Why you need to know your target audience when developing a mobile app

It is crucial to clearly comprehend who your future product is meant for and which market segment it is aimed at even at the design stage.

This approach allows some developers to narrow down their focus and quickly build an MVP, others can save budget, and still others get an opportunity to prepare a good presentation for investors. In other words, if you have such information, you will have a substantial advantage in the market.

Here are, in my opinion, the key benefits of understanding your target audience for mobile app development:

  • You can create a product that truly meets the real users’ needs and expectations;
  • The target audience survey results affect all mobile app development aspects, starting from functionality and finishing with design and content;
  • You get the opportunity to make and quickly launch a quality MVP;
  • It allows for increasing the return on investment in development and minimizing associated costs;
  • It provides the opportunity to think over monetization strategies beforehand;
  • You can plan a competent marketing campaign either after the mobile app release or prior to its launch.

All in all, once you account for the benefits mentioned above, your chances of launching a successful and profitable mobile app will increase significantly.

Target Audience for Mobile App

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Essential Criteria for User Segmentation and Niche Search

We can divide all mobile app users into several groups based on the following criteria:

  • Geographical location;
  • Device type and OS: smartphone/tablet, iOS/Android;
  • Demographic peculiarities: age, gender, and marital status;
  • Occupation (profession) and level of solvency;
  • Religious, cultural, and national features.

Users’ interests are still another vital segmentation factor. People’s lifestyle also affects the way people choose apps to download and use.

It is crucial to understand the purpose of using your mobile app by customers and tasks that people can solve while using it. According to SensorTower, US users interact with an average of 46 apps per month. The number of apps that people use regularly is even smaller. Therefore, it is necessary to understand that you will most likely have to compete for user attention with other apps installed on smartphones.

Average Number of Apps Used Each Month

When you already know your target audience, you can determine the category to which you can assign your app in the App Store and Google Play. It would be better to do it with all due diligence. You can classify some apps, for example, games, quite clearly. Others may prove to be more challenging to determine, for example, a foreign language learning arcade. In the latter case, it is better to choose the category where users can find your app the easiest way possible.

Create User Personas

Based on the data you collect on your mobile app target audience characteristics, you can create mobile app user personas. This feature will be helpful for data systematization and its presentation in a user-friendly format.

A persona is a description that applies to a representative of the target audience or its segment. The description includes the main peculiarities of the person’s behavior and perception both critical for the product. Such a description is based on the data characterizing real people or user groups.

User Profile


User Personas example

Source: Kristen Oshiro, Dribbble

User Persona profile example

Source: Ofer Ariel, Dribbble

Such a persona is a generalized character. When creating your mobile app, you can employ it as a basis for defining your product functions, building a UI/UX design, thinking about its content in general, and “tweaking” your product to meet the needs of a more or less defined group of people.

This approach accelerates the development and generally allows you to build a mobile app that successfully meets the requirements of the people concerned.

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Our team is ready to implement your ideas. Contact us now to discuss your roadmap!

How Can You Know What Your Mobile App Target Audience Wants?

You should make some effort and study the characteristics and needs of your user audience for whom you are going to develop your product. You can get the necessary data by using a variety of sources. Below, you can find a list of some efficient ways:

  1. Ask people directly. It will work, for instance, if you have a relatively large number of subscribers on social networks or an e-mail database. You can also do so using group posts on Facebook, Twitter, or LinkedIn.
  2. Analyze online communities. You can find many reasonable points on forums and in various thematic communities such as Reddit Quora. You can also create a topic and voice significant questions to your potential audience there.
  3. Analyze competitors. No matter what product you develop, there are already similar apps in the market anyway. It is quite useful to “spy” on them and study all their pros and cons from the point of view of user personas. Pay attention to the comments where users often write what they lack in the specific app and use this information to plan your own product’s functionality.
  4. Look for available information. Various research, curious statistic data and figures, cases, and just useful articles covering the topic of the user segment you are interested in — all this data is usually available for free. Using it, you can get valuable insights and draw the correct conclusions.

The time you spend analyzing your mobile app target audience will fully pay off in the future. That is all valuable knowledge you can largely use to achieve success with your product.

The Lvivity team has been developing mobile apps for more than seven years. We will be happy to help your business ideas come true, regardless of the target platform. Contact us, and let’s talk about details.

April 19, 2022

Head of Marketing at Lvivity. Overall 10 years experience in online marketing, content strategy, and SEO.

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