One of the modern digital environment’s key features is being multi-channel. Establishing an effective presence in those channels which provide contact with potential customers becomes a vital business challenge.
Mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. Almost every adult in the world has a smartphone and this market continues to grow. That is quite a weighty argument as to why you should focus on mobile technology.
Are you still thinking about whether to create a mobile app? In this article I decided to share a list of important benefits that a mobile app can provide for your business.
1. Sales growth
This is a new channel through which you can increase the company’s profits. It can be quite a significant increase depending on how large the audience is.
With promotion, discount and bonus push notifications, you can motivate customers to purchase from you. You can directly contact all the users who have installed your app. For example, a company can send a special offer to customers who are in close proximity to their store or office with the help of geolocation technologies offline.
Another advantage of an app is the ability to make mobile payments, the popularity of which is growing rapidly. People no longer want to spend time shopping, because the same things can be bought with a smartphone while having a coffee at home.
2. Audience building
You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. Depending on the functionality, one can even use it without access to the Internet.
Each new user who installs your mobile app enters your information space. Therefore, it is worth using various methods to increase the number of installations; for instance, you can offer bonuses and discounts in return.
The combination of “site + mobile app” yields a double dividend for the enterprise. The company’s Internet resource attracts customers’ attention thanks to search engines, and when a visitor enters the smartphone program via the site, the company turns to more targeted work with him.
3. Marketing and communication channels
Mobile apps can be successfully used to attract attention to the brand through various marketing campaigns. In such a way, you expand the potential audience of customers and develop trusting relationships with them.
The fact is: launching your own app is an advertising step anyway, as it allows you to use other marketing tools. For example, you can publish news on relevant resources or send out press releases.
Especially valuable in this context is the possibility of receiving feedback from users. For instance, you can run polls, conduct surveys, enable users to report errors, and so on.
4. Business processes optimization
You can create an app for the employees’ interactions within the team, as well as monitoring and managing any processes, exchanging files and data, and aggregating certain statistics, for example. Mobile apps can be effectively used for organization and automation of multiple business tasks.
Creating products targeted solely for use within the company itself is quite a common practice. In this way, for example, you can ensure uninterrupted interaction between employees, regardless of their current locations.
5. Customer loyalty growth
Enabling customers to book a table, order food or pay for their order using the app on their smartphone, the business gets a powerful tool to increase loyalty. Integrate loyalty programs into the mobile app and share useful promotions, discounts, or bonuses with customers.
You can take full advantage of the personalization tools by sending push notifications about new promotions and discounts. You can offer users who have installed the app access to exclusive offers and special bonuses.
If people want to get additional information about your company, or products and services that you offer, they can always do it 24/7 via the mobile app. Constant interaction increases loyalty, and in turn, a good loyalty level stimulates sales.
6. A source of valuable analytics
By utilizing a mobile app, you can collect a lot of useful information for further analysis. For instance, you can learn which products your customers buy the most. As well as, how much time they spend on the app. Or even, which functions are the most used and which are the least popular?
By tracking the way people interact with your app, you can understand how you can improve it to provide them with a better user experience. Understanding your customers is the key to success in any business niche.
You can get data about the audience’s geolocation, demographic data, information on interests, and many other interesting statistics which you can use and take advantage of.
7. Competitive advantage
Not all companies take full advantage of the potential of their own sites, let alone their mobile apps. Some companies do not even have them, because for some reason they consider them unnecessary! Competition in this area is still low, and this should definitely be taken advantage of.
If you manage to be among the first to start using mobile apps as a marketing and sales tool, you can confidently strengthen your position for the future. In today’s highly competitive world, it is necessary to take as many opportunities as you can to educate about the brand and increase its recognition.
What should companies consider when creating a mobile app?
This tool will not be tremedously useful for everyone, but there are niches for which the mobile market is especially promising. Companies working in these fields should think about developing the app first:
- tourism – searching for hotels and resorts, ticket booking, interactive maps;
- medicine – consultations, online medical appointment booking, calling a doctor;
- car business – rental, repair and maintenance;
- restaurants, cafes, etc. – promotions, menus, ordering delivery;
- entertainment facilities and leisure – various clubs;
- beauty industry – making appointment with specialists, interactive price lists, information about services;
- delivery services and stores – product catalogs, ordering, price;
- fitness and beauty – schedule, online registration, reviews;
- almost any enterprise operating in the service sector.
If you are the owner of a company that works in any of these niches, you can experience all the advantages listed in this article simply by having a mobile app. Moreover, it is worth further considering the possibility of developing a product for internal use in order to optimize business processes; companies should consider it a must.
Let’s sum up
Mobile apps for business can provide many benefits to almost any company. If you are still not sure whether you need a mobile app, I hope the arguments in this article will help you make the right decision.
The main thing to remember is that any product or tool must solve specific problems and contribute to the company’s development. With this in mind, it is necessary to plan the work and compile a list of necessary functions for a future app.
Any business should strive for development, as well as, stay tuned to the newest technologies, and respond to innovations that can make it more efficient. Developing a mobile app can effectively assist in achieving these goals.