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Mobile Cross-platform App vs Native App – What’s The Difference and Which One is Better?

Mobile App Development
Native or cross-platform development

The mobile apps market keeps growing and it is unlikely that anything will significantly change in the coming years. At the same time, 99% of all smartphones in the world work on one of two platforms – iOS or Android.

Entrepreneurs, start-uppers and independent developers produce hundreds of apps in a variety of niches every day. However, anyone who is going to develop a mobile app faces the need to choose between one of two options – native or cross-platform development. Both approaches differ in a number of features.

In this article, we will tell you the difference between native and cross-platform apps, their advantages and disadvantages, and what option is better to choose in a particular situation.

Native apps

Native Development for iOS and Android
The simplest example of native apps is this – they are the ones you encounter on the first day of using the device. That is the browser, calendar, mail client, alarm clock and other basic programs.

Native development uses programming languages and development tools that are “native” to a particular operating system. For example, that is Objective-C and Swift for iOS, and Java and Kotlin for Android. Such apps are initially developed to create a product that will work exclusively on the target platform.

Advantages of native app development:

  • There are no restrictions on performance and speed. This is important for some types of apps, for instance, the ones designed to work with graphics;
  • User interface elements are familiar to this platform user, thus providing a high-quality user experience;
  • Access to all the smartphone’s functions and operating system options (camera, microphone, geolocation, accelerometer etc.);
  • New software and hardware functionality is available immediately after the update’s release;
  • Availability of a large number of quality control tools, which speeds up the testing process and makes it more convenient;
  • High level of integration with the platform – development is carried out using technologies recommended by a particular operating system’s developers.

Disadvantages of native app development:

  • If a presence is required for both iOS and Android, you have to create two separate apps which will significantly slow down your development and testing;
  • Separate development for each platform requires more specialists, which increases the budget;
  • You will need to monitor applications for both platforms, which requires more time and resources for technical support.

Cross-platform apps

Cross-platform application using xamarin
Cross-platform apps are developed using special tools (Unity, PhoneGap, Xamarin) that allow you to create source code, most of which is then re-used to compile the solution for a separate operating system. The most promising technology for mobile apps’ cross-platform development is Xamarin.

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Advantages of cross-platform development:

  • Part of code reuse option, unified logic, and architecture, which can significantly reduce development time;
  • High economic efficiency which makes development affordable, even for small businesses;
  • If a product has a bug to be fixed, it is fixed for all platforms on which the project is distributed;
  • High launching speed and reduced updates cost. In terms of today’s market, this is a very weighty argument.

Disadvantages of cross-platform development:

  • Shared-code-based apps are not always seamlessly integrated into the platform, so making the user experience equally good for all operating systems may not be easy;
  • Cross-platform apps are not as well integrated with the OS as native, which affects performance and speed;
  • There may be limited access to the platform’s unique features and device’s functionality.

In most cases, these disadvantages are irrelevant if the project is being developed by high-skilled professionals. For example, Xamarin allows you to easily interact with the necessary device function’s API-interface app.

Native vs. Cross-platform: What Is Right for My Project?

Each of these options has its pros and cons. The choice between cross-platform and native development should be made depending on the required functionality and the app’s implementation area. It is impossible to give a universal answer to the question “which is better?” since each case is individual.

From a technical point of view, and if you consider it in terms of the user experience priority, native apps have more advantages. However, there are quite a few situations where the more appropriate choice is a cross-platform solution.

Opinions may vary, but we single out 11 mobile app development process steps.

Make a choice in favor of a native application if:

  • Your product requires full access to hardware features and OS capabilities;
  • Maximum efficiency is required when using device’s hardware capabilities (for example, processing large volumes of data on the client side);
  • When developing utilities that manage system resources;
  • The product must provide the highest possible quality of user experience.

Cross-platform technology will be an excellent choice if:

  • You need to quickly enter the market to test your idea under real-life conditions;
  • It’s about developing a B2B solution, where deployment speed is much more important than the way it looks;
  • You need to create an app for several platforms on a limited budget;
  • You need to make a client app for a website (or other product) which does not involve complex functionality.

Remember that you never know how things will be moving, and it’s always worth thinking about the strategy in terms of a long-term perspective.

If you are faced with a choice of technology or you have doubts concerning your choice, you can always seek our specialists’ advice. Write to us and we will be happy to help you!

April 05, 2018

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