In business, everything is interconnected, and besides product development, marketing is one of the most important components of its success. In this context, a promotional website is an efficient tool for most apps. It helps businessmen solve several important tasks.
In this article, I will tell you why a mobile app needs a website and how it helps to promote it. We will also try to comprehend what basic elements such a website should have.
Two main reasons why a mobile app needs a website
Product promotion. Ideally, it is necessary to start promoting your app long before its official launch. So for this purpose, website creation is the most affordable way to reach this objective.
You can tell potential users about your app in detail, start collecting email addresses for future e-mail distribution, post a video showing the demo version at work, etc.
by Philip Justic, Dribble
After the product release, provide links to the app pages on Google Play and App Store on your website. Besides, post your app official website URL on social networks.
By adding the Google Analytics code to your website, you can track sources from where users get to your website and how they interact with it.
Feedback. Attach the feedback form on your website, and ask users to leave their feedback on their experience in using your app or wishes on its functional features. This info will help you make your app better. Besides, this approach will attract new potential users’ attention.
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What a mobile app promotional website should be like
First of all, it should be easy to comprehend and convenient to use. You can develop it based on some popular CMS, like WordPress, or you can use some website builder, for example, Wix.com.
- Responsive design. This aspect is very important, as most people will access your website from mobile devices. If users visit your website using a smartphone, they have to see a readable text and get a positive user experience. Otherwise, you will spoil their initial impression and they will simply close the corresponding tab. There are many free responsive design templates for website builders and WordPress.
- Informational value. It is another important condition. The website should contain answers to potential questions the target audience may have. Why do users need your app? How does it look and work? What are its advantages? What do other users think about it? Below, we will talk about it in more detail.
by Ashik, DribbleRegarding screenshots, the following rule applies: a good image is worth a thousand words. Show off your app, show some screenshots of its main screens and features and briefly explain how they work.
- Work display. For this purpose, you can record a video, post it on YouTube or Vimeo and insert the player on your website homepage. This interactive element perfectly copes with attracting user attention and clearly shows your product’s operational features.
- Social network buttons. They are necessary to allow users to visit the page, dedicated to your app, on a specific social network and subscribe to updates.
Links to app stores. It is an obvious thing, but it would be helpful to remind you of this. Make the buttons clearly visible, and use the icons of the iOS and Android operating systems as well. This way, you will help the owner of the corresponding device immediately know where to click.
Let us summarize
A mobile app website is an efficient promotional tool helping you create a good initial impression.
Using it, you can attract user attention to your product, bring together the audience interested even before the release, and achieve additional installations after the product launch. Therefore, it is to your advantage to develop a good promotional website and launch it before app release.
If you are looking for a technology partner who will take over the task of developing your website, you can always resort to our services. Write to us, and we will advise you on all emerging issues.
Head of Marketing at Lvivity. Overall 10 years experience in online marketing, content strategy, and SEO.Our services