3 Questions to Answer Before You Start Developing a Mobile Application
Customers who order the development of a business mobile app are always pursuing similar goals: to optimize the processes inside the company, to organize the teamwork, to improve staff control, to increase sales, and so on.
Is it really necessary to do it using a mobile app? Wouldn’t it be better to use more suitable tools, like developing a web application or implementing a ready-made CRM?
To make sure that a mobile app will be the best tool for solving your business issues, it is necessary to get answers to a number of questions.
1. Are you sure your app will be used?
OK, everything is clear with a mobile app focused exclusively on the company’s internal needs. Under these circumstances, the product will be used by default, especially if it is really good at solving necessary tasks. However, everything is a bit more complicated when it comes to an app targeted at a wide audience.
If you run a small shop, a restaurant, a production facility, or an online store with a low potential for repeat sales, it is worth assessing the situation soberly. An average user actively uses no more than 15 to 20 apps per month. Are you sure your store or restaurant app will be among them? Wouldn’t it be better to invest money in other customer relations channels?
2. Have you estimated the project profitability?
The cost of mobile app development can be quite high, depending on what features you plan to implement in it. Consequently, the profits derived from its use should fully pay off the invested time and money.
Before you start developing your app, it is good to work out how your customers will find your app and download it. If it is a corporate product for internal use only, you are good to go. However, if you want to promote your app to the mass market, you will have to include a budget for:
- marketing and distribution
- support and updates.
If your app is in a highly competitive niche, and there are lots of similar products already on the market, the promotion cost can easily become much higher than the development cost.
3. Where do users look for your products or services?
Carefully study whether there are App Store and Google Play stores in the search chain for your product/service. If not, it would be appropriate to focus on website development and other audience contact points that already provide a good return.
You can look for applications similar to the one you are planning to develop in Google Play and App Store and see how many copies have been installed, read comments, and find out the software history. In addition, if you already have a highly visited website, you can use Google Analytics to report on the devices used and see the share of mobile traffic, which is an important indicator as well.
Before all, look at it from the business perspective
Pre-planning and a long-term strategy will allow avoiding the majority of problems and return the money invested. The level of technology development is now at the point of being able to realize almost any ideas and make a product capable of solving any issues. The question is – will the investments pay off?
If you have an idea, but you are not sure whether its implementation will help you solve your business objectives, you can ask our experts for advice. We will respond to you as soon as possible.
Digital Marketing Manager at LvivityOur services