Top Mobile App Development Trends that Will Matter in 2019

Mobile apps offer solutions to virtually any problem that we face at work or in everyday life. That is why they are even more necessary for business. So, commercial companies are starting to consider the possibility of investing in mobile app development as an important and necessary feature of their activities.

According to some estimates, the number of smartphone users will reach 2.5 billion by the end of 2019. A considerable part of them are your business’s potential customers, and you cannot miss the chance to establish contact with them.

In this article, I have put together some of the most exciting and important mobile app development trends to keep your eye on in 2019 and beyond. If you understand them, you will be able to keep abreast of the market, introduce innovations faster, and probably be one step ahead of your competitors.

Top 7 Mobile App Development Trends to Watch Out for in 2019

I will not be distracted by technologies that have just appeared as their futures are still vague. Instead, let’s look at the trends that we can very confidently consider really important for mobile app development this year and in the near future.

IoT Will Continue to Be Implemented Everywhere

Over the past two years, technologies based on the Internet of Things have made a big leap forward, primarily due to cloud computing and the availability of many compact sensors on the market used to address the most diverse of people’s needs.

In 2019, IoT devices will spread even more rapidly, as IoT is entering into a successful symbiosis with wearable devices and geolocation technologies, stimulating the development of these industries in combination and individually.

Industrial IoT Trends

An increasing number of IoT sensors can collect and share data practically without human interference. These circumstances may well change the rules of the game established in many markets.

On-Demand Apps Further Development

The “I want it all, here and now” model (an on-demand economy), which previously was applicable only for taxis and pizza delivery, is rapidly spreading to other areas connected with goods delivery and service provision. Currently, we are talking not only about a number of successful projects, but about the establishment of a whole new industry.

As examples, we can name apps for cleaning orders, grocery delivery, laundry and dry cleaning, pet care, etc. They aim at meeting people’s daily needs and show good scaling potential. If you work in a similar niche, you should definitely pay attention to this trend.

Beacons Technology

This technology is spreading rapidly due to its expanded possibilities of being applied to interaction with consumers, and due to dedicated apps available on the market. The miniature beacons, which communicate with customers’ phones within a 50-meter radius, allow collecting data on people’s movement and visit frequency, and sending them personalized push notifications.

Beacons Technology in Retail

There are quite a lot of tasks where we can use beacon systems:

  • Carrying out contactless payments;
  • Creating a heat map in a store or restaurant;
  • Signing up for an event;
  • Searching for lost things or abandoned luggage at the airport;
  • Navigating inside large premises;
  • Conducting interactive tours of a museum or a city;
  • Tracking urban traffic flow, etc.

“Beyond the Screen” Applications

This new term hides the AR/VR technologies already familiar to many of us. They are no longer futuristic, and are becoming more and more widespread and accessible.

In 2019, we can expect their transition from a predominantly entertainment-based segment to more “serious” niches. Moreover, both the retail and e-commerce industries have to be at the top of the list.

According to Statista.com estimates, the AR/VR technologies global market will grow from $27 billion in 2018 to $200+ billion in 2022.

Machine Learning and AI

These are far from new directions, but their potential is still very wide, especially when used for solving highly specialized issues. Computational photography is a good example in this regard. As recently as 2018, manufacturers started actively using it in devices focused on a wide consumer market.

Virtual assistants (such as Google Assistant and Siri) or chatbots are other promising areas for machine learning and artificial intelligence systems. They replace real-life consultants when you need to solve all kinds of typical issues. They are able to react much faster than actual people and are available 24 hours a day.

Google vs Amazon Voice Assistants

However, there are also such promising and relevant techs as machine vision, audio and textual content analysis, predictive analytics, and others, which are based on machine learning and artificial intelligence as well.

Cloud Computing and Integration

Increased security, cost reduction, high performance, and smooth operation – these are the four main arguments for using cloud computing, which is powerful enough for almost any business.

The reliable data storage and uninterrupted access to it have never been as important as they are now. For enterprises, the main advantage of cloud technologies is their ability to integrate isolated services within complex systems. Therefore, it is likely that the future of mobile apps is inside the cloud.

Micro Apps for Narrow Tasks

Many developers strive to provide users with versatile products overloaded with unclaimed features and capabilities that no one needs. It looks like now we are witnessing a paradigm shift towards apps designed to solve one specific issue, which they carry out extremely well.

Micro Apps Example

Here are some examples of tasks which that need micro application development:

  • Viewing your account balance and tracking transactions;
  • Creating a photo collage;
  • Countdown timer;
  • Speed test for the Internet;
  • Tracking parcel delivery, etc.

We can implement this concept both when creating products aimed at wide markets and in the B2B segment.

Summary

Traditional mobile apps appeared some ten years ago, but, during that time, they have become an integral part of our lives. The mobile app development trends listed in this article will help you understand which direction to move in if you want to provide your users with more value and get more profit for your business.

Technology changes too fast to afford the luxury of neglecting it. 2019 will be even more interesting in this regard, and it looks like we are limited only by our imagination when it comes to developing a new product.

If you have something to add to this list, share your opinion in the comments section below!

Volodymyr Fedorychak
Volodymyr Fedorychak
Digital Marketing Specialist at Lvivity